![]() “With AI tools rapidly emerging and leaving their mark on the design industry, it's undeniable that they will influence logo design throughout 2024,” says Paget. This can help brands connect with the past while staying relevant.”Īlice Clifford, design associate for Here Design agrees that “Art Deco details” are becoming increasingly popular, including monograms in particular, and highlights Stefanie Brückler’s sleek identity for homewares brand Atrio (above). “Stylised word marks and retro vibes that evoke a sense of heritage, while still feeling contemporary, will be popular. “Balancing nostalgia with modernity will be a trend,” say Martin Naylor, founder, and Sophie Currier, designer at Touch, Scottish Design Awards' agency of the year. Not only can contemporary yet nostalgic logo styles highlight the enduring significance of old traditions, they can also evoke a sense of comfort, familiarity and warmth, to resonate with audiences in times of uncertainty. (Image credit: Stefanie Brückler for Atrio )Ĭlosely related to heritage, nostalgia is creeping into logo design as brands seek out uniqueness in the crowded digital sphere. This shift not only reintroduces a human touch through craftsmanship but also adds significant depth and character to brand identities.” 03. "In 2024, I’d love to see a resurgence of brands incorporating these historical motifs as their primary elements. ![]() “By reintroducing historical motifs from their archives, they not only embraced their rich heritage but also brought forth a renewed sense of craftsmanship and technical illustrative prowess. Randall agrees Burberry exemplifies this trend with its logo rebrand, “boldly stepping away from the minimalist norm”, he says. “Craft is back,” Thomas Lacey, design associate at Here Design agrees, noting the example of the recent Burberry rebrand, which saw a return to the original emblem from 1901, under new chief creative officer Daniel Lee, which features a knight on a horse carrying a shield with 'Prorsum' translated from Latin as 'forward' in English. “What captivates me is the departure from the minimalist approach, encouraging brands to turn their gaze towards the past, delving into their archives to resurrect iconography from their heritage and roots.” “A compelling trend that has gained momentum among prominent brands is challenging the prevailing tide of reduction and simplistic design seen in many contemporary brandmarks,” he says. In another steer away from the over-simplification and digital homogenisation of logos, John Randall, senior graphic designer for Magpie Studio predicts a return to the power of hand-rendered styles.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |